Neo Marketing LLC

P.O. Box 8198
Canton, OH 44711
P: 330.933.1843
F: 866.861.5648

Drew W. Cooke


Web Marketing

A successful internet presence requires much more than just a simple website. Your business needs a comprehensive web marketing plan that includes SEO (search engine optimization), SEM (search engine marketing), traffic analytics, user data capture and retention, and a strong message that drives visitors to act!

Our team will help you analyze your position and determine the best path for improving your online ROI. From pay-per-click advertising to custom database programming, Neo Marketing's Web division will help you integrate your web presence and improve your business.

Search Engine Optimization

Search Engine Optimization, or SEO is the process of developing website content and structure, as well as planning external factors that will lead to high rankings in major search engines. Search has become a primary method for finding businesses and products in the modern era. A strong SEO campaign can help you find customers your other marketing may have missed, and if executed correctly, will provide a fantastic ROI compared to other methods.

Search Engine Marketing

Similar to SEO, Search Engine Marketing (SEM) is the process of creating marketing campaigns through the major search engines' ad placement systems. The most popular of these options is Google's AdWords, which is a Pay-Per-Click system. Your ads are served to searchers performing relevant queries, and you only pay if they actually click on your ad and visit your site. SEM and PPC are fantastic opportunities because of their low-risk and high-accountability, however you still need a professional to analyze your campaign, structure your placement and processes, and develop a strong keyword list to ensure you are paying for high-quality clicks, and that these clicks are converting effectively into customers.

Traffic Analytics

You've got a website, you're doing SEO and SEM, and the traffic is starting to come in. But do you know how many visitors are converting to buyers? What pages are they getting stuck on? Where are they bouncing out of your site? Traffic Analytics helps answer these questions. We will help you examine just how your users are experiencing your website, isolate trouble spots, and help correct them.

Data Capture

Having a website with high traffic is great, but you shouldn't stop there. Customers that interact with companies through more than one channel are much more likely to purchase, and to remain long-term customers. Your website should have a strong method for capturing user data - names, emails, phone numbers and other relevant data. Once you have this information, you can make sure you are staying in touch with your customers on the phone, over email, and through direct mail. One channel can become four almost immediately, and you'll see the results in your bottom line.

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