http://www.neomarketingonline.com Your Direct Marketing agency Thu, 21 Feb 2008 21:02:16 +0000 http://backend.userland.com/rss092 en Print advertising is essential. It engenders sales. If the public has had no previous exposure to your name or company, chances are that they will probably not choose to do business with you. You must invest in print advertising to build salesmanship. Let people see who you are. In time, ... http://www.neomarketingonline.com/2008/02/21/10-things-you-can-do-today-to-boost-the-effectiveness-of-your-marketing-program-part-1-1-5/ In the fast paced world of automotive marketing, it is easy to feel overwhelmed with information. Whats working, what isnt? Are there new ways to reach customers? Old methods to take a second look at? To help out, we've decided to start a regular blog feature on the Neo Marketing website. ... http://www.neomarketingonline.com/2008/02/04/announcing-the-neo-marketing-blog/ You may have heard the term PURL used recently. This relatively simple concept, executed properly can have fantastic effects on your direct mail campaigns.PURL stands for "Personalized URL". Defined simply, a PURL is used on a direct mail piece to create a unique call-to-action for the recipient. When the direct ... http://www.neomarketingonline.com/2007/06/11/introduction-to-purls/ http://www.neomarketingonline.com/2007/05/27/sitemap/